As an entrepreneur or small business owner you’re probably used to doing everything yourself. But when your business really starts to take off it’s imperative that you keep building on that momentum. One way you could do this is to find a Marketing VA. But what exactly is a Virtual Marketing Assistant?
If you want your small business to make a mark, marketing is important. Really important.
If you don’t properly market your business it’s unlikely to be able to make a lasting impact. For it is marketing that spreads the word. That lets you connect with people and tell them what you have to offer. It’s what builds your brand. Your reputation. Boosts your sales.
But when you’re busy running that business, finding time to give marketing the attention it deserves can feel almost impossible.
That’s where a Virtual Marketing Assistant can come in. They can take your strategy and help it soar.
What Is A Virtual Marketing Assistant? – Definition
A Marketing VA is a professional who works remotely from you and your business, to support you with marketing tasks. You are unlikely to meet them face to face as everything is done online.
The main benefit to working with a VA, as opposed to an agency or an employee, is that it offers you a very flexible way to access the support you need, for a small number of hours per month.
The support they could offer you includes everything from social media management to blog writing. Let’s take a look through some of the ways they could help.
1. Making The Most Of Your Marketing Strategy
So you’ve spent a lot of time developing a killer marketing strategy and you’re really quite proud of it. But you’re also super busy. Don’t let that strategy gather dust on the shelf. Let a Virtual Marketing Assistant implement your ideas and bring your vision to life. They will be able to take your carefully crafted marketing plan and help you get your message out there. To the right people. At the right time. In the right way.
Some of the ways they can help you transform your ideas into tangible campaigns include:
Researching who your ideal customers are and developing buyer personas that will help you target them in the most effective way
Finding ways to reach new customers in a manner that they’ll respond well to
Brainstorming new ideas for relevant, engaging content and design
Analysing past campaigns to help you boost your ROI in the future
Editing and revising your ongoing marketing campaigns to improve engagement
2. Developing Your Social Media Presence
Social media is vital if you want to grow your business and increase awareness of your brand. To do it well though is massively time consuming. Facebook. Instagram. LinkedIn. Twitter. And the rest.
A Virtual Marketing Assistant can help you get the right strategy in place, post regularly for you and keep track of your performance. They’ll help you grow your social media audience by executing a well thought out strategy. This can include:
Publishing, curating and sharing content that will resonate with your audience and keep them engaged
Monitoring and replying to messages and queries from customers across all of your platforms
Running effective paid social media campaigns across your channels
3. Managing Your Email Marketing
Email marketing gets a bit of a bad rap these days as newer, fancier ways to reach your customers emerge. But it is still one of the most effective marketing tools out there and shouldn’t be overlooked.
A Virtual Marketing Assistant can help boost your open and click-through rates, providing you with new leads, more traffic and better sales. How can they do this? By:
Maintaining and building an email distribution list
Creating and sending a regular newsletter to that list
Developing customer promotions that will grab the attention of your audience
Managing promotional campaigns that will help to maximise your ROI
Managing incoming responses and requests from existing and potential customers
4. Creating Compelling Content
Content is king. We all know it. If you want to acquire new customers and engage with your existing ones then the quality of the content you create and share is crucial.
A Virtual Marketing Assistant can help you conquer your content goals by:
Tweaking and refreshing content for your website
Posting to all of your social media channels for you
Crafting high quality blog posts that will capture the attention of your audience
Issuing regular newsletters
Sourcing impactful images that will complement your copy
Proofreading copy for brochures, microsites or landing pages etc
5. Conducting Useful Market Research
Knowledge gives you an edge. It helps you stay ahead of your competition. But it’s also a time consuming and ongoing task that you probably don’t really have time for.
A Virtual Marketing Assistant can help you grow your small business by conducting relevant and timely research on your behalf. This type of work includes:
Keeping up to date with what your competitors are up to and the latest industry news
Discovering who, what and where you can find new customers
Exploring potential new opportunities
Evaluating new marketing tools to understand what really works for your business
6. Maintaining Your Website
Once you get a steady stream of web traffic, you need to keep visitors on your site. You need to make sure they are engaged and you need to continually strive to attract new interest. But do you really have the time?
A Virtual Marketing Assistant can make sure your website gets the attention it needs by:
Updating copy to keep your website fresh
Encouraging readers to stay on your site by curating eye-catching graphics
Updating links to ensure your site remains current and provides a good user experience
Maintaining a regular feed of new blog posts to keep readers engaged
Adding new products to your e-commerce platform
If you would like the help of a Marketing VA, contact us today.
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